The Glowing Reputation of Advertising

You’re at your local supermarket. ASDA, Morrisons, Tesco, or if you’re socio-economically superior – Waitrose. You peruse the same products, on the same shelves every single week. Mindlessly and mechanically using your winch-like extremities to pick up and deposit the same items into the same wheeled cage that you have for the last 20 years.

With the robotic monotony of supermarket shop shelving it’s very difficult for brands to break your habits and persuade you to buy something new, something you have never bought before. When every product looks the same as it did last week, and your tunnel vision takes you up and down the same aisles, to the same multipacks of crisps and teabags, how can brands catch your eye?

Well I’ll tell you – they make their products literally glow.

Introducing eCoupled, courtesy of Fulton Innovation

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Must Obey Apple

Hey you. Yes you. I wanna sex you up. DUM? DUSL? IF/IB?

Sorry. That was awfully forward of me wasn’t it? In future, would you like to prevent the distribution of these sickening, sexual slurs?

Fear not fascist parents of the free world – there’s an app for that. Once again it’s Apple to the rescue. For never again shall we be exposed to the toxic indignity of forbidden inflections and the radioactive sickness of sexual syntax. Thanks be to Jobs. Amen.

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