56% of people claim that advertising has no effect on them. Actually I made that up because I couldn’t find any relevant statistical evidence. Anyway, today I saw an example of advertising that disproves my own fabricated claims. Today I saw advertising perform at its most fundamental level.
Projecting from the endless sea of citizens suffering in silence, was a sign. Wooden, it stood tall like a ship’s mast. It hung in the air. Bold. Bright. Offering a glimmer of saturated colour in a desolate wasteland of grey, corporate lunchtimes. Orange erupted above the conflux, exhibiting a clear message:
“£1.49 Sandwich and Filling!”
I watched as a man approached. He was of relatively small demeanour. Worn, dishevelled, he look as if he was in need of a sandwich but it was clear that the idea of investing in one had not entered his mind. Until that is, he saw the board.
He stopped. I watched his eyes narrow and his pupils flicker from
left to right
as he carefully absorbed the erudition. Upon consummation of this propaganda I saw his eyebrows flutter toward the sky and his lips arch upward as he nodded, in both acknowledgement and agreement. Conveyed through a myriad of facial contortion, I witnessed that instantaneous moment of decisiveness.