Facebook Ultimatums

Facebook, first you insult my levels of social aptitude by implying I’m lonely, and now you’re offering me ultimatums?!? Well guess what, I don’t play by the rules. I don’t even know the rules. I don’t even know what game we’re playing.

Facebook has formed a barrier between me and internet freedom. Standing betwixt me and every climax, preventing my perusal of every punch line, restraining my attempted ascent to the summit of every internet witticism, is the same thing.

Facebook is holding content ransom. The price? A like.

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The Glowing Reputation of Advertising

You’re at your local supermarket. ASDA, Morrisons, Tesco, or if you’re socio-economically superior – Waitrose. You peruse the same products, on the same shelves every single week. Mindlessly and mechanically using your winch-like extremities to pick up and deposit the same items into the same wheeled cage that you have for the last 20 years.

With the robotic monotony of supermarket shop shelving it’s very difficult for brands to break your habits and persuade you to buy something new, something you have never bought before. When every product looks the same as it did last week, and your tunnel vision takes you up and down the same aisles, to the same multipacks of crisps and teabags, how can brands catch your eye?

Well I’ll tell you – they make their products literally glow.

Introducing eCoupled, courtesy of Fulton Innovation

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Advertising: The Good, The Bad and The Pointless

56% of people claim that advertising has no effect on them. Actually I made that up because I couldn’t find any relevant statistical evidence. Anyway, today I saw an example of advertising that disproves my own fabricated claims. Today I saw advertising perform at its most fundamental level.

Projecting from the endless sea of citizens suffering in silence, was a sign. Wooden, it stood tall like a ship’s mast. It hung in the air. BoldBright. Offering a glimmer of saturated colour in a desolate wasteland of grey, corporate lunchtimes. Orange erupted above the conflux, exhibiting a clear message:

£1.49 Sandwich and Filling!

I watched as a man approached. He was of relatively small demeanour. Worn, dishevelled, he look as if he was in need of a sandwich but it was clear that the idea of investing in one had not entered his mind. Until that is, he saw the board.

He stopped. I watched his eyes narrow and his pupils flicker from

left                                                                 to                                                              right

as he carefully absorbed the erudition. Upon consummation of this propaganda I saw his eyebrows flutter toward the sky and his lips arch upward as he nodded, in both acknowledgement and agreement. Conveyed through a myriad of facial contortion, I witnessed that instantaneous moment of decisiveness.

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